Colour Palette

Overview

The De La Rue colour palette reflects our brand attributes: warm, progressive, expert and passionate. De La Rue Blue and White are our primary colours, with a supporting selection of both vibrant and neutral tones.
 
Our colour palette is designed digital-first, so RGB should be used in the first instance for digital applications, HEX for web and CMYK colour values for printing. Where Pantone is the only option, closest match suggestions should be used. RAL codes
help define colours for paints. Please use colour values exactly as they are shown here.
Do not create your own colour conversions.
 
When printing, use a digital four-colour process on Magno Satin or Vision Indigo Uncoated paper (FSC-certified) where possible, as these will produce the best results for our colours. Use the same paper stock for any litho printed materials.
 
 

Primary Palette

De La Rue Blue

 

 

White

   

R: 47 G: 53 B:76

         

C: 86 M: 74 Y: 43 K: 44

         

Hex: 2F354C

         

PMS: 296C

         

RAL: 5013

         
 
 

Supporting Palette

               
Amethyst     Dusky Blue     Duck Egg Blue    
R: 60 G: 33 B: 60 25%   R: 72 G: 83 B: 118 25%   R: 101 G: 177 B: 172 25%  
C:75 M: 89 Y: 42 K: 54     C: 79 M: 65 Y: 32 K: 17     C: 62 M: 11 Y: 36 K: 0    
Hex: 3C213C 50%   Hex: 485376 50%   Hex: 65B1AC 50%  
PMS: 4118 C     PMS: 4143 C     PMS: 2460 C    
RAL: 4007 75%   RAL: 5023 75%   RAL: 6034 75%  
                 
Emerald Green     Dusky Pink     Ochre    
R: 0 G: 156 B: 130 25%   R: 183 G: 70 B: 84 25%   R: 232 G: 199 B: 85 25%  
C: 80 M: 12 Y: 58 K: 1     C: 25 M: 82 Y: 56 K: 8     C: 7 M: 17 Y: 74 K: 6    
Hex: 009C82 50%   Hex: B74654 50%   Hex: E7C654 50%  
PMS: 339 C     PMS: 7419 C     PMS: 4017 C    
RAL: 6033 75%   RAL: 3018 75%   RAL: 1012 75%  
                 
Stone Grey     Steel Grey          
R: 219 G: 225 B: 222 25%   R: 99, G: 96, B: 94 25%        
C: 17, M: 8, Y: 13, K: 0     C: 56, M: 47, Y: 47, K: 37          
Hex: DBE1DE 50%   Hex: 63605E 50%        
PMS: 7541 C     PMS: 4279 C          
RAL: 7047 75%   RAL: 7005 75%        

 

 Tint Hierarchy

We can use of all our supporting colours at 75%, 50% and 25%, which should be used sparingly, for example as textbox backgrounds or within graphs and charts, and should be used as prioritised below:

Dusky Pink

75%

50%

25%

Ochre

75%

50%

25%

Emerald Green

75%

50%

25%

Amethyst

75%

50%

25%

Dusky Blue

75%

50%

25%

Steel Grey

75%

50%

25%

Stone Grey

75%

50%

25%

Duck Egg Blue

75%

50%

25%

 

Divisions

Each division has a specific set of colours to distinguish them. 
 
- Currency uses De La Rue Blue and White with Emerald Green as the differentiator, supported by Ochre. 
 
- Authentication uses De La Rue Blue and White with Dusky Pink as the differentiator, supported by Stone Grey.
 
We have also created a set of gradients for use exclusively within divisions. These are composed of colours within the palette.
 
Only use the colours as specified here for Currency and Authentication materials.
 

Divisional palettes and gradients

Authentication

Authentication colours and gradients

 

Currency

Currency colours and gradients

 

Global gradient

GLOB_generic gradient

Currency gradient 1

CURR_gradient 1

Currency gradient 2

CURR_gradient 2

Authentication Brand Protection gradient

AUTH_Brand Protection Gradient

Authentication ID Solutions gradient

AUTH_ID Gradient

Authentication GRS gradient

AUTH_GRS Gradient

 

Accessibility

To ensure legibility of text in digital and print applications, our colour palette needs to pass online accessibility standards. Only the colour pairings shown here should be used to ensure WCAG AA accessibility is achieved on digital applications.

When using text with gradients, avoid placing White text on top of lighter colours.

Please observe the minimum text sizes shown.

Solid colours

Solid Colours accessibility web

 

Gradients

Gradients Colours accessibility web